Social Politics Forum, Politics 2.0 event & conference

Mark Rogers is the co-founder of online monitoring and response specialist Market Sentinel. 

Market Sentinel monitors consumer generated content in blogs, message boards and consumer sites.  It provides reputation measurement and benchmarking.  Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketeers and communicators to understand their marketplace and to maximise their marketing spend.

Since its foundation in 2004 Market Sentinel has acquired a number of UK and International blue chip customers including Yahoo! Europe, BUPA, Land Rover Jaguar Cars, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian employing Market Sentinel’s proprietary blog and message board search software, and using its services to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools. 

Previously Mark was a TV producer with credits as diverse as The Money Programme and Crimewatch, before he became co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere.  He has worked for a number of high technology start-ups in the US and Europe, including CitiKey, Nextron, and Clovis.  Publications include: "How Obama lost the Healthcare debate online" (September 2009), "Responding to crisis using social media" (April 2007), “Measuring the influence of bloggers" (December 2005), and “Search is Brand” (June 2005).